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[00:00:08]

WELL, GOOD EVENING EVERYONE, AND WELCOME TO THE, EXCUSE ME, THE FEBRUARY 6TH, 2023 WORK SESSION FOR THE GARLAND CITY COUNCIL.

UH, THE FIRST ITEM ON OUR AGENDA TONIGHT IS PUBLIC COMMENTS ON WORK SESSION ITEMS. UH, DON'T BELIEVE WE HAVE ANYONE SIGNED UP THIS EVENING.

WE DO NOT.

WE DO NOT.

ALL RIGHT.

WE

[2. Consider the Consent Agenda]

WILL MOVE ON, UH, TO ITEM TWO, WHICH IS CONSIDERED THE CONSENT AGENDA, UH, WHICH WILL BE BEFORE US TOMORROW NIGHT.

UH, COUNCIL MEMBER HEDRICK HAS ASKED FOR ITEM TWO G TO BE PULLED, UH, SEPARATELY.

UH, SO WE WILL HAVE A SEPARATE DISCUSSION ON THAT ITEM TO NOT, OR TOMORROW NIGHT.

UM, SO, AND ARE THERE, AND I HAVEN'T HEARD OF ANY OTHER ITEMS, UH, BUT IF THERE ARE, OBVIOUSLY THE SOONER YOU CAN LET US KNOW, THE MORE INFORMATION WE CAN HAVE AVAILABLE TO DISCUSS.

[3. Written Briefings]

UH, MOVING ON TO ITEM THREE, WRITTEN BRIEFINGS.

ITEM THREE, A INTERLOCAL COOPERATION AGREEMENT WITH THE CITY OF MESQUITE FOR DUCK CREEK SOUTH EXTENSION TRAIL ITEM THREE B, GARLAND HOUSING FINANCE CORPORATION, DISBURSEMENT AGREEMENT.

SOMEBODY'S TIMING.

THAT CHIMING VERY WELL WITH MY, I DON'T KNOW, I, I USUALLY DON'T HAVE SOUND EFFECTS HERE, BUT, UH, WE'LL MOVE ON TO ITEM THREE C, MAY 6TH, 2023, GENERAL ELECTION ORDINANCE AND ITEM, EXCUSE ME, ITEM THREE D, LAS BARAS SMALL AREA PLAN ADOPTION.

UH, THAT BRINGS US TO THREE E, UH, POLICE CONTACT DATA REPORT 2022.

AND COUNCIL MEMBER WILLIAMS HAS ASKED FOR FURTHER INFORMATION ON THAT, AND I BELIEVE, UH, THE CHIEF HAS THAT FOR US, SIR.

GOOD EVENING.

GOOD.

SO AS REQUIRED BY LAW, UH, WE ARE REQUIRED TO REPORT RACIAL PROFILING DATA TO, TO THE TEXAS COMMISSION ON LAW ENFORCEMENT, WHICH IS TCO, WHICH WE'VE DONE, AND TO THE GOVERNING BODY, UH, WHICH IS OUR CITY COUNCIL, WHICH IS WHAT I'M DOING NOW.

AND SO THIS IS THE DATA, AND IT'S IN YOUR PACKET, BUT, UH, THE GARDEN POLICE DEPARTMENT MADE 36,454 TRAFFIC STOPS LAST YEAR.

UM, YOU CAN SEE IT'S BROKEN DOWN BY GENDER, AND THESE ARE THE, THE REQUIREMENTS, UH, THAT ARE BY LAW.

SO IT'S BROKEN DOWN BY GENDER, MALE AND FEMALE.

UH, AND YOU CAN SEE THAT INFORMATION, 62.8% MALE, 37.2% FEMALE.

UH, AND THEN IT'S BROKEN DOWN BY RACE.

UH, THE CATEGORY RACE KNOWN PRIOR TO STOP IS IF THE OFFICER BEFORE HE MADE THE STOP KNEW THE RACE OF THE DRIVER, WHICH, UH, IT'S KIND OF A STRANGE CATEGORY, BUT THAT IS A CATEGORY THAT WE ARE REQUIRED TO, UH, RECORD.

UM, THE REASON FOR THE STOP, AND AS YOU CAN SEE, AROUND 97% OF OUR STOPS ARE FOR TRAFFIC VIOLATIONS, EITHER MOVING TRAFFIC VIOLATIONS, UH, OR VEHICLE TRAFFIC VIOLATIONS.

UH, WAS A SEARCH CONDUCTED ON THE TRAFFIC STOP, UH, 3.2% OF THE TIME, THE ANSWER WAS YES, UH, 97% OF THE TIME, OR CLOSE TO 97%, UH, TIME, NO SEARCH WAS CONDUCTED DURING THE STOP.

UH, AND THEN AGAIN, IT'S THE REASON FOR THE, FOR THE SEARCH, UH, THOSE NUMBERS ARE RECORDED THERE.

UM, MOST OF THE TIME IT'S EITHER PROBABLE CAUSE OR CONSENT.

AND THAT 3% OF THE TIME, UH, WAS CONTRABAND DISCOVERED DURING THE SEARCH.

AND 43 PER 43.3% OF THE TIME, WHEN WE SEARCHED, AGAIN, THAT'S 3% OF THE TIME WE SEARCHED.

43.3% OF THE TIME OF THAT CONTRABAND WAS DISCOVERED.

UH, 56.7, IT WAS NOT.

AND THEN AS YOU CAN SEE, THE DESCRIPTION OF THE CONTRABAND, PRIMARILY DRUGS AND ALCOHOL, UH, AND THEN RESULT OF THE STOP.

SO, UH, LESS THAN A PERCENT OF THE TIME, AND IT'S, IT'S KIND OF, AGAIN, IT'S, YOU HAVE TO LOOK INTO HOW THEY'RE CATEGORIZED.

BUT IF YOU LOOK AT ARREST, CITATION AND ARREST, WRITTEN WARNING AND ARREST, THAT SHOWS YOU HOW MANY TIMES, WHAT PERCENT OF THE TIMES WE MAKE AN ARREST OUT OF ALL OF OUR TRAFFIC STOPS, WHICH IS ROUGHLY AROUND 1.1% OF THE TIME.

[00:05:01]

UH, BUT AROUND 1% OF THE TIME, WE MAKE AN ARREST DURING THE TRAFFIC STOPS.

UH, 67% OF THE TIME THERE'S A CITATION.

AND DESPITE ALL THE RUMORS, WE DO GIVE WARNINGS, WHICH IS ABOUT 30% OF THE TIME A WARNING IS ISSUED.

AND THEN A BREAKING DOWN FURTHER THE ARRESTS THAT ARE MADE, UH, 55.6% OF THE TIME, IT'S A VIOLATION OF PENAL CODE.

AND THAT CAN BE A NUMBER OF THINGS.

UH, DWI, FOR AN EXAMPLE, WARRANTS MAKE UP A HUGE PERCENTAGE, WHICH IS ALMOST 40%.

AND THEN THE LAST CATEGORY, WHICH IS AN IMPORTANT CATEGORY FORCED USED, RESULTING IN INJURY, AND THAT'S INJURY TO AN OFFICER OR INJURY, UH, TO, TO THE SUSPECT.

UH, AND THAT OUT OF THE 36 SAM ODD TRAFFIC STOPS THAT HAPPENED ONE TIME IN 2022.

SO 0.003% OF THE TIME FORCE WAS USED RESULTING IN AN INJURY.

SO THAT'S THE DATA I'M REQUIRED TO REPORT, BUT I'M HAPPY TO ANSWER ANY QUESTIONS.

VERY GOOD.

ANY QUESTIONS FOR THE CHIEF CUSTOMER? WILLIAMS? THANK, THANK YOU, MAYOR.

GOOD EVENING, CHIEF.

GOOD EVENING.

UH, THANK YOU, CHIEF FOR SHARING AN OVERVIEW OF THIS REPORT.

I DON'T HAVE ANY SPECIFIC QUESTIONS OF YOU, UH, BUT I WANTED YOU TO, UH, TO SHARE YOUR OVERVIEW WITH OUR PUBLIC.

UH, SIMPLY I WANTED YOU TO DEMONSTRATE, UH, SHOW TO, TO OUR PUBLIC, UH, WA THE PROFESSIONALISM OF OUR POLICE DEPARTMENT, THE, THE SCOPE OF OUR WORK THAT WE ARE DOING, AND THE AWESOME JOBS, THE, THE COMMUNITY CONNECTION THAT'S ALSO REFLECTED IN THESE STATISTICS HERE.

SO I JUST THOUGHT IT WAS IMPORTANT.

THIS IS ALSO A PART OF OUR STORY OF OUR LAW ENFORCEMENT HERE IN THIS CITY, AND I THINK THIS IS AN IMPORTANT PART OF IT UNTIL I WANTED TO MAKE SURE THAT OUR PUBLIC WAS AWARE OF THAT PART OF YOUR STORY AND THE, THE, UH, OUTSTANDING JOB THAT YOU AND YOUR TEAM DO AND, UH, KEEPING US SAFE IN THIS CITY.

CERTAINLY APPRECIATE THE CALLING.

THANK YOU, SIR.

SO, THANKS, CHIEF.

THANK YOU, MAYOR.

THANK YOU, SIR.

ANY ADDITIONAL QUESTIONS FOR THE CHIEF WHILE WE GOT HIM? I, ALL RIGHT.

THANK YOU, SIR.

THANK YOU.

UH, THE LAST ITEM UNDER THREE, LET'S SEE HERE, HERE WE GO.

THREE F, INVESTMENT PORTFOLIO SUMMARY.

ALL

[4.a. Introduce new members of Team Garland: Mandy Pippen, Health Department Director, Julie Whiteman, Risk Management Director, and Trey Lansford, Deputy City Attorney.]

RIGHT, THAT WILL MOVE US, EXCUSE ME, UH, TO ITEM FOUR UNDER VERBAL BRIEFINGS.

ITEM FOUR A, INTRODUCE NEW, NEW MEMBERS OF TEAM GARLAND, MANDY PIPPEN, HEALTH DEPARTMENT DIRECTOR JULIE WHITEMAN, RISK MANAGEMENT DIRECTOR, AND TREY LANSFORD, DEPUTY CITY ATTORNEY.

IT'S MAYOR COUNCIL.

WE'RE GONNA DO 'EM ONE AT A TIME.

WE ARE, YES.

EVERYBODY GETS TO BE IN THE SPOTLIGHT.

YEAH, THERE WE GO.

UH, WE'RE GONNA KEEP IT SIMPLE, BUT TODAY IS ONE OF THE MANY GOOD THINGS THAT WE GET TO DO.

WANT TO INTRODUCE SOME NEW MEMBERS OF TEAM GARLAND.

SO HAVE FOR YOU HERE TODAY, MISS JULIE WHITEMAN, WHO IS OUR DIRECTOR, NEW DIRECTOR OF RISK MANAGEMENT.

TODAY IS JULIE'S FIRST DAY, SO SHE ALL, WE THROUGH A LAPTOP, DESKTOP, ALL SORTS OF TECHNOLOGY AT HER, AND SHE'S GOING IN A HUNDRED DIFFERENT DIRECTIONS, BUT SHE PROMISED ME SHE HAS IT ALL FIGURED OUT.

SO , UM, I'M GLAD SOMEBODY DOES.

WE ARE LOOKING FORWARD TO JULIE.

UH, SHE'S JOINED OUR TEAM NOW.

UM, SHE'S GOT ABOUT 20 YEARS OF EXPERIENCE IN THE INDUSTRY.

THE LAST 13 YEARS.

SHE WAS DIRECTOR OF RISK MANAGEMENT FOR A NEIGHBORING, UH, SCHOOL DISTRICT.

SO SHE'S BEEN IN THE PUBLIC SECTOR FOR MANY YEARS AS WELL.

SO JUST WANTED TO INTRODUCE JULIE TODAY TO KIND OF PUT THE NAME TO THE FACE OVER TIME SO YOU AND THE PUBLIC WOULD KNOW.

VERY GOOD.

WELL, GREAT.

FIRST DAY, I'D SAY.

YES.

WELL, ON BEHALF OF COUNCIL, WELCOME.

THANK YOU VERY MUCH.

LOOK FORWARD TO WORKING WITH YOU.

I LOOK FORWARD TO IT AS WELL.

THANK YOU.

ALL RIGHT.

SEE HOW EASY THAT WAS? YES.

YEAH, SURE.

THIS WILL BE EVEN EASIER.

.

HELLO COUNSEL.

THANK YOU FOR THE TIME TONIGHT.

I JUST WANTED TO GIVE, UH, YOU JUST A MOMENT TO MEET MANDY PIPPEN IF YOU HAVEN'T ALREADY.

UM, SHE HAS JUST UNDER 19 YEARS OF EXPERIENCE, AND WE ARE EXTREMELY LUCKY AND VERY HAPPY TO HAVE HER AS THE HEALTH DIRECTOR.

SO WELCOME, MANDY.

SHE'S BEEN HERE SINCE THE 23RD OF JANUARY, AND MOST OF THOSE 19 YEARS I THINK WE'RE, YES, SIR, THEY WERE HERE.

.

SHE SERVED AS THE, UM, HEALTH MANAGER FOR SEVERAL YEARS, SO VERY GOOD.

WELL, WELCOME, WELCOME BACK.

THANK YOU.

VERY GOOD TO SEE YOU.

LAST, BUT NOT LEAST, .

GOOD EVENING COUNSEL MAYOR.

UH, THIS IS TREY LANSFORD.

UM, UM, WE RECENTLY HIRED HIM ABOUT THREE WEEKS AGO.

HE STARTED IN THE CITY

[00:10:01]

ATTORNEY'S OFFICE.

HE IS THE DEPUTY CITY ATTORNEY, AND HE'LL BE THE CHIEF OVER OUR, UH, TRANSACTIONS.

AND SO ANY CONTRACTS AND LAND USE AND STUFF LIKE THAT, HE'LL BE THE, UM, UM, SUPERVISOR OVER THAT AND BE DIRECTING A, A TEAM OF, UM, A PART OF OUR TEAM IN THOSE AREAS.

UM, HE COMES FROM, HIS BACKGROUND IS HE COMES FROM, UM, PRACTICING IN BIG LAW.

HE PRACTICED ABOUT FIVE YEARS IN A BIG FIRM, WINSTED PC DOWN IN HOUSTON.

UM, ENDED UP GETTING OUT OF THAT AND MOVING UP TO, UM, THIS AREA AND PRACTICED IN DENTON WITH THE CITY ATTORNEY'S OFFICE IN DENTON FOR FOUR AND A HALF YEARS.

AND THEN FOLLOWING THAT, HE BECAME THE CITY ATTORNEY IN MURPHY, AND THAT'S WHERE WE STOLE HIM FROM, WAS MURPHY.

UM, WHEN SCOTT LEVINE WAS, UM, PARKER.

UM, OH, PARKER, I'M SORRY.

IT'S ALL RIGHT.

I DIDN'T MEAN PER MURPHY.

I MEANT PARKER.

I KNEW I WAS GONNA DO IT.

SCOTT'S OVER THERE SHAKING HIS HEAD.

NO .

BUT, UM, UM, I JUST WANTED TO PUT ON RECORD THAT SCOTT'S ONE THAT STOLE HIM FROM PARKER.

AND, UM, UM, THE MAYOR OF PARKER IS VERY UPSET WITH SCOTT, SO I JUST WANTED THAT OUT THERE IN THE ETHER.

, HEY, YOU GOTTA MAKE YOUR, ANY QUESTIONS, YOU GOTTA MAKE A NAME FOR YOURSELF SOMEHOW.

.

WELL, WELCOME, WELCOME.

LOOKING FORWARD TO, TO WORKING WITH YOU.

I'M LOOKING FORWARD TO IT TOO, SIR.

VERY GOOD, THANK YOU.

ALL

[4.b. Economic Development Strategic Plan Report]

RIGHT.

THAT WILL MOVE US TO FOUR B ECONOMIC DEVELOPMENT, STRATEGIC PLAN REPORT.

IT'S A LOT OF WORDS.

HI, YAKO.

YES, SIR.

HOW ARE YOU? GOOD, HOW ARE YOU? YOU AND, OKAY.

GOOD EVENING, MAYOR AND COUNCIL.

I AM SO LOW.

I'M, I'M SHORT AND I'M ALMOST TOO SHORT.

OKAY, THERE YOU GO.

YEAH.

HI, GOOD EVENING.

UM, I'M HERE TONIGHT, UH, WITH A KEVIN, HI, UH, NEED A GREAT PARTNER TO REQUEST YOU A FEEDBACK ON THIS DRAFT ECONOMIC DEVELOPMENT STRATEGIC PLAN, WHICH WE DIDN'T HAVE.

THIS IS NEW.

WE ARE WORKING OVER HERE NOW, UH, WITH HIS HELP, AND I APPRECIATE EVERYBODY'S FEEDBACK AND YOUR COMMENTS, YOUR CONCERN, AND YOUR PRIORITY IN ECONOMIC DEVELOPMENT.

EVERYTHING IS IN HERE.

ALSO, WE WORKED WITH A LOT OF STAKEHOLDERS AND BUSINESSES AND, UM, SO THOSE ARE FINDINGS AND DATA IS ALL HERE.

SO, UH, WE ARE VERY EXCITED.

IT'S GONNA BE OUR, BASED ON THIS, WE ARE GONNA HAVE IMPLEMENTATION, UH, PLAN DEVELOPMENT PROGRAMS. SO IT'S GONNA BE VERY EXCITING TIME FOR US.

BEFORE I GET TO KEVIN, I WANTED TO RECOGNIZE PAUL MAYOR, C E O OF THE GARLAND CHAMBER.

I GUESS HE'S OUTSIDE, YES, SIRAM, BUT, UM, OF COURSE, DEFINITELY THE GARLAND CHAMBER IS OUR ECONOMIC DEVELOPMENT PARTNER.

SO WE INVOLVE, UM, UH, HIS, HE, HE AND HIS TEAM WAS INVOLVED IN THIS PROCESS.

AND ALSO THE, I JUST WANTED TO RECOGNIZE, UH, JACOB ACTON IN OUR OFFICE.

HE'S THE ONE REALLY BEHIND THE SCENE.

HE'S THE ONE FROM THE RFP PROCESS ALL THE WAY.

SO HE'S THE ONE REALLY WORKED VERY HARD ON THIS.

SO WITH THAT, EVERYBODY POPCORN READY AND, UH, , HERE WE GO.

KEVIN, IF YOU THROW IT, IT'S AKAS FOX .

UH, THANKS.

IT'S NICE SEEING YOU ALL.

I HAVE BEEN INSTRUCTED BY MY BOSS OVER HERE THAT I NEED TO SPEAK SLOWER AND NOT LIKE I LIVE IN BOSTON, SO I'LL, I'LL DO MY BEST.

UM, UH, SO THE LAST TIME WE ALL SAT DOWN, WE SAT DOWN INDIVIDUALLY WAS, UM, SEPTEMBER AFTER WE HAD DONE THE SURVEY.

AND I'D SAT DOWN AND DONE A QUICK OVERVIEW OF SOME OF THE FINDINGS, AND IT'S BEEN A BIT OF A TIME SINCE THEN.

SO I'M GONNA DO TWO THINGS TODAY.

I'M GONNA BASICALLY SAY, HERE'S THE BIG FINDINGS THAT WE HAVE AND KIND OF REFRESH YOU ON WHAT SOME OF THAT DATA WAS.

NOT ALL OF IT, BECAUSE IT'S, UM, I DID ACCOUNT, WE HAVE 89, 89 DIFFERENT DATA ELEMENTS, AND THE PACKAGE OF THE FULL PACKAGE IS 65 PAGES.

SO WE'RE, WE'RE NOT GONNA DO THAT TO YOU TONIGHT.

SO, BUT I AM GONNA REFRESH A LITTLE BIT, AND I'LL LEAVE IT UP TO YOU, HAL, JUDD, OR MAYOR, HOW YOU WANT TO HANDLE QUESTIONS.

DO YOU WANNA WAIT UNTIL THE END OR DO ANYWAYS? WE GO, YOU KNOW, IF THEY COME UP, WE'LL DO 'EM, BUT WE'LL HOLD, TRY TO HOLD 'EM ALL TO THE END.

OKAY.

SO WE CAN, THIS NOT COMING.

THERE WE GO.

SO, UM, HERE ARE THE, WE'RE GONNA START WITH THE KEY FACTORS INFLUENCING ECONOMIC DEVELOPMENT.

THE FIRST THING THAT WE FOUND, AND I KNOW THAT A LOT OF YOU THOUGHT THIS WAS VERY INTERESTING, IS THAT WHAT WE LEARNED IN THE PROCESSES, THAT GARLAND IS MORE THAN A MANUFACTURING CITY, WHICH IS NOT TO SAY THAT MANUFACTURING IS NOT IMPORTANT, IT'S JUST WAY MORE THAN A MANUFACTURING CITY.

SO

[00:15:01]

THERE'S ABOUT 65,000 JOBS.

UM, THERE'S FOUR TO 5,000 PEOPLE WHO ARE SELF-EMPLOYED.

HEALTHCARE, MANUFACTURING, AND RETAIL ARE THE BIGGEST SECTORS.

UH, SMALL BUSINESSES MATTER IN THE TOWN.

UM, A COUPLE OF THINGS IS THAT YOU ARE NOT AS DEPENDENT ON VERY LARGE EMPLOYERS AS RICHARDSON OR DALLAS COUNTY IS, AS AN EXAMPLE.

UM, AND YOU HAVE 50% MORE NEW BUSINESS FORMATION THAN, UM, RICHARDSON OR DALLAS COUNTY OVERALL.

SO THOSE ARE, THOSE ARE REALLY GOOD THINGS.

YOU ALSO HAVE 35,000 MORE WORKERS THAN JOBS.

UM, AND PART OF THE REASON IS BECAUSE YOU HAVE TWO TIMES MORE GARLAND RESIDENTS WORK IN OFFICE BASED JOBS THAN IN MANUFACTURING.

IF YOU LOOK AT THE BAR CHART WHERE IT SAYS OCCUPATIONS, WHAT YOU'LL NOTICE IS THAT YOU HAVE ABOUT THE SAME PERCENTAGE OF RESIDENTS WHO WORK IN COMPUTER AND MATHEMATICAL OCCUPATIONS, A LITTLE, UH, SLIGHTLY LESS IN BUSINESS FINANCIAL OPERATIONS, BUT ABOUT THE SAME IN MANAGEMENT, BECAUSE REMEMBER, THIS IS, THIS IS DONE BY SURVEY, SO THERE'S MARGIN OF ERROR HERE.

YOU'RE EFFECTIVELY THE SAME AS AS, UH, THE COUNTY OVERALL.

AND, UH, YOU HAVE 88,000 RESIDENTS WHO WORK ELSEWHERE.

SO YOU'RE IMPORTING ABOUT 53,000 JOBS.

UH, I'M NOT GONNA GO THROUGH THIS, UH, IN ANY DEPTH, BUT IT'S BASICALLY JUST SUMMARIZE EVERYTHING.

THE OTHER THING THAT'S REALLY IMPORTANT HERE IS THAT YOU HAVE, YOUR RESIDENTS HAVE A HIGHER LEVEL OF EDUCATIONAL ATTAINMENT THAN WHAT YOU, THE JOBS IN THE CITY REQUIRE.

IT'S THE, IT'S THE FIFTH BULLET, SIX BULLET DOWN WHERE IT SAYS HIGHER LEVELS OF EDUCATIONAL ATTAINMENT.

UM, 33% OF THE, UM, CITY EMPLOYMENT BASE HAVE, UH, HIGH SCHOOL OR LESS.

UM, YOUR RE RESIDENTS ARE ABOUT, UH, YOUR JOBS ARE 37% OR LESS HAVE, UH, REQUIRE HIGH SCHOOL.

THE OTHER THING THAT'S ALSO IMPORTANT IS THAT YOU ARE STARTING TO AGE IN YOUR, YOUR WORKFORCE, BUT REMEMBER, YOU'RE ALSO IMPORTING YOUR WORKFORCE.

SO THAT, BUT IT IS SOMETHING TO CONSIDER WHAT'S HAPPENING IN GARLAND.

UH, THAT SHOULD BE DALLAS COUNTY AND, UH, COLIN COUNTY GROWTH SECTORS.

UM, WHAT YOU'RE FINDING ON THE TOP, WHICH IS MANUFACTURING, FOOD, BEVERAGE, UH, TECH, MANUFACTURING MATERIALS ARE THE BUSINESSES THAT ARE BOTH ADDING THE MOST JOBS AND ADDING THE MOST FIRMS. THE PIECE ON THE BOTTOM, WHICH IS WHERE YOU SEE THE, THE LITERAL DIFFERENCE BETWEEN WHAT'S HAPPENING WITH THE SERVICE SECTOR AND THE, AND THE DIGITAL SECTOR VERSUS MANUFACTURING IS THE SHEER NUMBER OF JOBS, FOR EXAMPLE, THAT HAVE BEEN ADDED IN DALLAS AND COLLIN COUNTY AND COMPUTER SYSTEM DESIGN AND SERVICES.

UM, IF YOU LOOK AT THAT, THEY'VE ADD, THERE'S 69,000 TOTAL EMPLOYEES.

THEY'VE ADDED 12,000, ALMOST 13,000 JOBS IN LESS THAN, UH, IN FIVE YEARS.

BASICALLY, THAT'S MORE THAN ALL THE MANUFACTURING GUYS COMBINED IN JUST THAT ONE SECTOR.

SO THE ECONOMY AROUND YOU IS CHANGING, AND THIS AFFECTS WHAT YOU THINK ABOUT FROM A RECRUITMENT PERSPECTIVE AND WHAT THOSE OPPORTUNITIES REALLY ARE.

SO, ONE OF THE OTHER THINGS THAT WE LEARNED, AM I SPEAKING SLOW ENOUGH? WHAT DO YOU THINK? OKAY, JUST WANTED TO MAKE SURE.

UH, DESPITE , WELL, I WANNA GET PAID.

SO , , ARE YOU GETTING PAID BY THE WORD OR ? I THOUGHT IT WAS BY A PAIR MADE BY THE SECOND.

NOW, I DON'T KNOW.

SO, , UM, IF I WAS BEING PAID BY THE WORD, THIS WOULD BE A LOT LONGER, MAYOR.

SO , UM, DESPITE, DESPITE BEING BUILT OUT, GARLAND HAS, UH, HAS SOME PHYSICAL DEVELOPMENT CAPACITY LEFT.

UM, WHAT WE DID IS LOOKED AT THROUGH THE LAST, UH, COMP PLAN AND, AND THE CATALYST AREAS OF REDEVELOPMENT POTENTIAL, WHICH ARE ALL OF THOSE BORDERS THAT YOU SEE IN GREEN.

AND WHAT WE DETERMINED IN ALL OF THOSE IS THAT THERE'S ABOUT 436 ACRES, GIVE OR TAKE, THAT ARE POTENTIAL FOR DEVELOPMENT WITHIN THAT.

SO IT'S NOT A LOT RELATIVE TO THE SIZE OF THE CITY, BUT IT'S ALSO NOT ZERO.

AND WHAT YOU'LL SEE IS EACH ONE OF THEM ARE NUMBERED, UM, ALONG.

AND WHAT WE DID IS WE BROKE THEM INTO UNDERDEVELOPED COMMERCIAL AREA, WHICH MEANS THE WAY TO THINK ABOUT THAT IS A SHOPPING CENTER OR A, OR A, UH, AN OLD COMMERCIAL STRIP MALL THAT HAS A LOT OF PARKING THAT SITS MOST OF IT'S EMPTY, UM, AUTO BUSINESSES, UM, VACANT PROPERTY THAT'S NOT IN THE FLOOD ZONE, AND VACANT PROPERTY THAT IS IN THE FLOOD ZONE.

NOT THAT YOU CAN'T DEVELOP IN THE FLOOD ZONE, IT'S JUST REQUIRES OTHER, UM, OTHER ACTIONS TO DO THAT.

THE NEXT ONE IS, UH, REVENUE GENERATION FOR GARLAND NEEDS TO CONSIDER CHANGES IN STATE LAW AND DEVELOPMENT POTENTIAL.

AS YOU ALL KNOW, THE STATE IS IMPOSED BASICALLY A PROPERTY TAX GROWTH CAP.

UM, AND HOW YOU THINK ABOUT DEVELOPMENT NEEDS TO BE CONSIDERED.

SO ONE OF THE THINGS THAT WE DID, AND I DON'T RECALL IF WE HAD THIS COMPLETELY READY WHEN WE SAT DOWN WITH YOU, WHAT WE DID AS A SERIES OF ANALYSES, AND I'LL WALK YOU THROUGH THESE.

SO THE FIRST ONE

[00:20:01]

IS, THIS IS THE ASSESSED VALUE PER ACRE OF COMMERCIAL PROPERTY.

AND YOU CAN SEE THAT IT'S VERY CONCENTRATED IN GARLAND AND BASICALLY ONE SPOT WITH A LITTLE BIT IN A COUPLE OF AREAS OTHER AREAS.

THE OTHER THING THAT WE DID WITH THE HELP OF, UM, UH, WITH THE HELP OF THE CITY FINANCE DEPARTMENT AND THEN ALSO, UH, GOING THROUGH THE TAX ASSESSMENT DATA IS CREATE A SERIES OF, UM, BUILDING TYPES.

AND WE ACTUALLY BROKE IT DOWN.

AND IN THE BIG DECK WHEN WE, WHEN THAT'S READY FOR YOU IN, UH, THE MONTH OR SO, YOU'LL SEE THE INDIVIDUAL PIECES THAT WE DID.

AND BASICALLY WHAT WE LEARNED IS THAT, UM, FOR MULTI-FAMILY HOUSING, THE AGE IMPACTS HOW MUCH VALUE IT GENERATES.

SO AS AN EXAMPLE, THE PRE 1980 HOUSING STOCK GENERATED, HOLD ON ONE SECOND.

UM, I THINK THE AVERAGE WAS LIKE 11,000, WHICH IS WHAT IT SHOWS ON THERE.

YEAH, 10,300 AND THE, THE MULTI-FAMILY PRE HOUSING STOCK PRE 1980 GENERATES ABOUT $9,000 AN ACRE POST 2000 GENERATES OVER $15,000 AN ACRE.

SO $15,000 AN ACRE IS BASICALLY MORE THAN MOST OF THE HEAVY INDUSTRY DOES, BUT EVEN HEAVY INDUSTRY HAS IS DIVIDED UP.

AND THE BIGGEST DRIVER ON THE MANUFACTURING SIDE, AND THIS IS KIND OF THE JOKE THAT WE'VE BEEN TELLING, IS LIKE THE BEST, THE BEST THING FOR YOU ALL FROM A TAX-BASED PERSPECTIVE IS A HIGHLY AUTOMATED FACILITY FULL OF ROBOTS.

UM, BECAUSE YOU, THE AMOUNT, CUZ OF THE BPP, IT'S NOT ACTUALLY EVEN THE PHYSICAL BUILDING, IT'S LITERALLY THE STUFF IN THE EQUIPMENT INSIDE IT THAT MATTERS.

SO IT'S NOT LABOR, IT'S TECHNOLOGY THAT REALLY HELPS DRIVE YOU.

AND THEN YOU CAN SEE WHAT THE REST OF IT LOOKS LIKE.

AND EVEN SINGLE FAMILY HOUSING, UM, DEPENDING UPON WHAT YEAR WAS BUILT AND, AND WHETHER IT'S BASICALLY ZERO LOT LINES OR NOT, HAS A, HAS A PRETTY SIGNIFICANT IMPACT.

IT'S DOWN TOWARDS THE MIDDLE.

WE ALSO LOOKED AT SALES TAX AND, UM, WE DID THIS WITH THE HELP OF THE, OF THE CITY.

UM, WHAT WE LEARNED IS ABOUT, UH, 62%, A LOT OF PEOPLE THINK OF SALES TAX SALES, IT'S ABOUT RETAIL AND STUFF LIKE THAT.

AND IT IS, AND 62% OF IT IS COMP COMPUTE CONSUMER GENERATED, WHICH IS THE THINGS THAT YOU FIND IN ORANGE ON THE CHART.

BUT WHAT WE ALSO LEARNED IS THAT 38% IS GENERATED BY BUSINESS TO BUSINESS ACTIVITY.

SO THAT'S NOT UNIMPORTANT.

SO BUSINESSES THAT GENERATE SALES TO OTHER BUSINESSES IS A, IS A, AN IMPORTANT COG.

THE OTHER THING THAT WHAT WE LEARNED IS THAT THE RETAIL MARKET, SINCE YOU HAVE ABOUT 19 MILLION IN PURE RETAIL TYPE TAX, IT IMPLIES THAT YOUR RETAIL MARKET SIZE IS ABOUT 1.9 BILLION.

SO IT'S JUST BASICALLY TAKING THE TAX DIVIDED BY YOUR TAX RATE.

UM, AND THE, IT'S SOMEWHERE BETWEEN 10 AND 20% IS, IS, UH, OFF, UM, IS ONLINE.

UM, EXACTLY WHAT THAT IS.

THE OTHER THING WE DID IS WE ACTUALLY LOOKED AT YOUR COLLECTIONS MONTHLY.

AND THERE IS NOT A HUGE, I DON'T KNOW WHAT IT, THIS WAS KIND OF BE POST COVID, SO IT'S, IT'S NOT THE MOST RECENT, BUT AT THE TIME, OVER A COUPLE YEARS, THERE WAS NOT HUGE WILD SWINGS.

I CAN, I CAN LITERALLY SHOW YOU OTHER COMMUNITIES WHERE THE SWING BETWEEN THE CHRISTMAS SEASON AND THE LATE FALL IS DRAMATIC AS AN EXAMPLE.

UM, AND YOU DO NOT HAVE THAT BIG, MASSIVE SWING, UM, CONTINUED FOCUS, UH, IT'S NEEDED ON NEIGHBORHOODS AND HOUSING.

UM, SO ONE OF THE THINGS THAT I, WE DID, YOU ALL DID SEE IS THE FACT THAT, UH, MULTI-FAMILY HOUSING IS ACTUALLY SHIFTING.

AND OTHER PEOPLE HAD TALKED ABOUT HOW MUCH THERE WAS IN SOUTH CARLIN.

WELL, ACTUALLY, ACTUALLY MOST OF IT IS IN, IS IN NORTH GARLAND.

NOW THE DIFFERENCE IS THE AGE.

UM, AND THAT IS REALLY, REALLY IMPORTANT.

WHAT THIS IS IS WHAT'S KNOWN AS A HEAT MAP.

AND THE REASON WHY WE USED A HEAT MAP IS WE DID NOT WANT TO IDENTIFY SPECIFIC PARCELS THAT HAD REINVESTED BACK INTO ITSELF.

SO WE KIND OF DID THIS ON THE GEO MAP AND WHERE THE MOST PERMITS WERE IS WHERE YOU SEE THE DARKEST NO STENT, WHAT YOU, WHAT YOU SEE HERE, AND THIS IS OVER $10,000 BECAUSE WE WANTED TO GET RID OF SMALLER REHAB, UH, REHAB THINGS.

WHAT YOU'RE BEGINNING TO SEE IS, PARTICULARLY IN THE SOUTH GARLAND AREA, YOU ARE BEGINNING TO SEE, UH, REINVESTMENT, UH, BACK INTO THAT AREA TH THROUGH THE RESIDENTIAL PERMITTING PROCESS.

AND THIS IS, AGAIN, THIS IS REHAB, THIS IS NOT NEW CONSTRUCTION.

THE OTHER THING, AND THIS CAME UP WHEN YOU ALL TALKED ABOUT, UH, RETAIL, AND THERE'S A, THERE'S A COUPLE OF THINGS GOING ON HERE, WHICH DEPENDENT UPON WHICH SI WHICH SIDE OF THE EQUATION YOU SIT ON ARE GOOD AND BAD, UM, WHAT THE CHART SHOWS IS WHAT THE MEDIAN HOUSEHOLD INCOME IS FOR GARLAND, MESQUITE, RICHARDSON, AND PLANO.

AND THE LINE WITH THE PERCENTAGE, THE 25, 26, 43, IS HOW MANY PEOPLE IN THAT COMMUNITY HAVE MORE THAN A HUNDRED THOUSAND DOLLARS IN INCOME? SO RICHARDSON,

[00:25:01]

THE RICHARDSON IS AN EXAMPLE.

YOU KNOW, IT'S PUSHING ALMOST 90,000 AND ALMOST JUST LESS UNDER HALF OF THE POPULATION HAS MORE THAN A HUNDRED THOUSAND DOLLARS OF INCOME.

HERE'S WHAT'S HAPPENING IN GARLAND.

AND IT'S BECAUSE OF HOUSING PRICES.

IT NOW TAKES 52% MORE MONEY.

A RESIDENT COMING IN HAS TO HAVE 52% MORE MONEY THAN THE HOUSEHOLD INCOME IN THE CITY.

RIGHT NOW YOU HAVE TO HAVE ALMOST $96,000 AND THIS WAS AT 5%.

SO AT 6% YOU NEED 103,000 TO BUY THE MEDIAN HOUSE FOR SALE IN GARLAND RIGHT NOW.

SO WHAT THAT MEANS WHEN YOU LOOK AT THAT NUMBER IS YOUR NUMBERS FOR NEW RESIDENTS LOOKS MORE LIKE RICHARDSON AND PLANO THAN IT LOOKED LIKE GARLAND AND CERTAINLY THAN WHAT IT LOOKED LIKE IN MESQUITE.

AND SO OVER TIME, THAT WILL TRANSFORM IT.

THE OTHER THING TOO IS THAT 130,000, $103,000 IS AT 120% OF AREA MEDIAN INCOME, WHICH IF YOU'VE BEEN INVOLVED IN THE HOUSING CONVERSATIONS, UM, AREA MEDIAN INCOME IS THE, THE 120% IS CONSIDERED WORKFORCE HOUSING.

UM, AND 80% IS, UH, IS KIND OF THE BOTTOM END OF THAT.

SO THAT'S, YOU KNOW, WHERE, WHERE YOU ARE.

AND SO BECAUSE OF HOUSING PRI BECAUSE OF THE HOUSING MARKET, THE PEOPLE COMING IN ARE HAVE A DIFFERENT ECONOMIC BASE THAN THAN THE CURRENT RESIDENTS DO.

AND OVER TIME, THAT WILL CHANGE THE CITY.

UM, FOCUS DEVELOPMENT EFFORT IS NEEDED.

UM, SO THIS IS THE STAKEHOLDER INPUT RE IF YOU RECALL, WE, UM, WE DID A SURVEY TO ASK YOU WHAT YOU THOUGHT WAS THE, UH, MOST IMPORTANT THINGS.

AND THE REASON WHY WE DID THAT IS CUZ, CUZ THERE WAS NO CONSENSUS, NOT EVEN AMONG THE COUNCIL OR WITH THE STAFF.

UM, AND SO WHEN YOU HAVE NO CONSENSUS, YOU TAKE A SURVEY SO TO SEE WHERE PEOPLE SIT.

UM, AND I'LL GO THROUGH THAT IN A SECOND.

THE OTHER THING IS WHAT I CALL THE PLATYPUS PROBLEM, WHICH IS THE WORLD, THE WORLD OF BUSINESS, PARTICULARLY SMALL BUSINESSES EVOLVING AND THERE, AND THERE'S HYBRIDS AND A LOT OF THE ZONING CODES WHEN THEY WERE WRITTEN, YOU KNOW, I'LL, I'LL, YOU KNOW, IT'S THE EASIEST WAY TO EXPLAIN IT IS WE ALLOW DUCKS AND WE ALLOW BEAVERS, YOU'RE A PLATYPUS AND YOU'RE NOT IN MY THING.

SO ARE YOU A DUCK OR A BEAVER? AND THE ANSWER IS, WELL, I'M BOTH, I'M A PLATYPUS AND THE ZONING CODES, I ONLY ALLOW DUCK OR BEAVERS.

AND SO THAT'S AN ISSUE, UM, TO THINK ABOUT GOING FORWARD.

THE OTHER ONE IS THE PERCEPTION THAT YOU'RE BUILT OUT, WHICH IS A TURNOFF FOR DEVELOPERS.

UM, AND IN FACT IT'S NOT TRUE.

THERE'S ALSO ISSUES ABOUT WHAT IS, WHAT ACTUALLY IS THERE, WHICH WE HAVE A PRETTY GOOD HANDLE ON NOW THE ROLE OF THE CITY AND THESE, THE INCENTIVES AND APPROACHES AND, AND MAKING SURE YOU HAVE THE RIGHT EXPERTISE.

UM, AND THE REASON WHY I THINK THIS IS PARTICULARLY IMPORTANT IS OUR EXPERIENCE IN THE DFW REGION.

AND NOW WE'VE WORKED EVERYWHERE FROM FARMER'S BRANCH TO FORT WORTH.

RICHARDSON HERE I'M MISSING A COUPLE, IS DEVELOPERS FOR THE MOST PART DO GREENFIELD WORK AND THEY KNOW HOW TO DO GREENFIELD.

INFILL IS NOT SOMETHING, IT'S THE ONLY WAY YOU CAN DEVELOP LIKE WHERE I LIVE IN THE NEW, IN THE NORTHEAST, IT'S NOT SOMETHING HERE.

AND SO WE THINK THIS IS AN IMPORTANT ISSUE, BOTH MARKETING THEN IN FACT, YOU DO HAVE SOME GREENFIELD PROPERTIES, NOT HUGE, BUT THAT INFILL IS, IS THERE IS OPPORTUNITIES WITH PROPERTY INFILL DEVELOPMENT.

THE INDUSTRIAL DISTRICT WAS ALSO SOMETHING AS IMPORTANT.

WE MET WITH, UM, UH, A NUMBER OF THE COMPANIES THERE.

AND EVEN THEY AMONGST THEMSELVES HAD CONVERSATIONS ABOUT WHAT WAS GOING ON THERE.

BUT BETWEEN OTHER COMPANIES, EVERYTHING FROM TRUCK STAGING TO LACK OF AVAILABLE LAND.

IF YOU GET A HEAVY RAINSTORM, WHAT HAPPENS WITH STORM WATER, ET CETERA, ET CETERA, ET CETERA.

UM, SO WE THINK THAT'S AN IMPORTANT ISSUE.

THE WORKFORCE, THE ACTUALLY INTERESTING SET OF WORKFORCE ISSUES, YOU ALMOST ALWAYS HEAR SKILLSETS AND PARTICULARLY SOFT SKILLS.

SOME OF THE THINGS THAT CAME UP IN OUR CONVERSATION WAS COMMUTING ISSUES, PARTICULARLY FOR WOMEN AND THE AVAILABILITY OF DAYCARE NEAR EMPLOYMENT CENTERS, UM, AND, UH, HOUSING.

CAN THEY AFFORD HOUSING, PARTICULARLY GIVEN THE JOBS THAT YOU HAVE IN THE CITY? UM, WE THINK THERE'S A FEW AREAS OF OPPORTUNITY.

UH, ONE OF MY PETS IS THE WATERFRONT.

UM, YOU HAVE A VERY UNIQUE SITUATION THERE.

AND THEN BUSH, AND THIS SHOULD BE THE 35 INTERCHANGE CORRIDOR AREA.

AND THEN THERE WAS A SERIES OF IDEAS RAISED EVERYTHING FROM CONVENTION CENTERS TO A DALLAS COL, DALLAS COLLEGE, CAMPUS MAKER VILLAGES, ET CETERA.

UM, AND THEN THE CONCERNS RE QUALITY RETAIL, RIGHT? SCALE OF DEVELOPMENT FOR THE DOWNTOWN.

LIKE WHAT IS THE RIGHT SIZE OF HOUSING, UM, WHAT CAN YOU REALLY DO AT FOREST, JUPITER, ET CETERA.

SO THIS IS THE SURVEY THAT YOU ALL TOOK.

WE DID SHARE THIS WITH YOU WITH SOME DETAIL, BUT BASICALLY WHAT WE DID IS, SO 21 PER, IF YOU RECALL WHAT WE DID, WE ASKED YOU TO SPEND $100 AND YOU COULD NOT SPEND ONE MORE THAN $100 ON SEVEN AREAS.

AND

[00:30:01]

THE SEVEN AREAS ARE EXPLAINED IN THE SURVEY DEFINITION.

SO I'M NOT, I'M NOT GONNA GO THROUGH THEM.

THE ONE THAT GOT 21% OF THE BUDGET, IF YOU WILL, WAS QUALITY AMENITIES.

UM, THE LOWEST WAS, UH, BASICALLY GETTING, UH, STRONG MORE WORKFORCE TRAINING AND, AND, AND WORKFORCE DEVELOPMENT AND SKILL TRAINING FOR GARLAND RESIDENTS.

AND I THINK IN PART BECAUSE GARLAND RE AS YOU GUYS HAVE LEARNED, GARLAND, RESIDENTS ARE WORKING OUT OF THE CITY FOR THE MOST PART.

UM, AND THEN ISSUES AROUND CITY APPEARANCE, WHICH WAS IMPORTANT AND PRIORITIZING LOCAL, UM, WHICH IS ALL KINDS OF SMALL BUSINESSES, WHICH IS A, WHICH IS AN INTERESTING CONVERSATION IN AND OF ITSELF OF WHAT DOES LOCAL AND SMALL BUSINESS ACTUALLY REALLY MEAN.

AND THEN THE THIRD ONE, WHICH IS REVENUE.

SO YOU CAN SEE BASICALLY LOCAL MORE REVENUE AND DIVERSIFY THE ECONOMY THROUGH MORE TOURISM AND MORE TECH-BASED BUSINESSES ARE KIND OF LUMPED ALL MORE OR LESS TOGETHER.

THIS, THOSE KIND OF RIGHT THERE IN THE MIDDLE.

THEN WE ALSO LOOKED AT ORGANIZATION AND RESOURCES.

UH, WE CAME TO THE CONCLUSION THAT THERE WAS NO ONE IN CHARGE OF PLACE OR AMENITIES.

IT'S NOT, IT'S NOT ANY ONE'S JOB, IT'S A LOT OF PEOPLE'S JOBS.

UM, AND THERE'S LOTS OF ROLES ARE SCATTERED, THERE'S LOTS OF MONEY IN DIFFERENT POCKETS SCATTERED AROUND.

UM, PARTICULARLY ON THE EXPERTISE SIDE.

UM, THE SMALL BUSINESSES UNDER RESOURCED.

AND YOU NEED TO THINK ABOUT, WE NEED TO THINK, YOU NEED TO THINK ABOUT NEW PROGRAMMING DEPENDING UPON WHAT IT IS THAT YOU MEAN TO DO.

AND WHETHER THERE NEEDS TO BE SOME FORM OF REORGANIZATION AND EVEN POTENTIALLY, UH, WE'LL SHOW THIS, TALK ABOUT THIS IN THE RECOMMENDATIONS EVEN POTENTIALLY THE EVOLUTION OF A COUP CREATION OF A COUPLE SPECIAL DISTRICTS.

UM, WHAT YOU SEE THERE IS THE ED BUDGETS.

SOME OF, SOME OF THIS IS A FUNCTION OF, UH, SOME OF THESE COMMUNITIES WITHOUT PICKING THEM OUT.

BUT YOU CAN TELL BY THE AMOUNT OF MONEY THEY HAVE FOR ECONOMIC DEVELOPMENT.

SOME OF THEM FUND DART, SOME OF THEM DO NOT.

HMM.

AND SO WITHOUT GETTING INTO THE SPECIFICS, YOU CAN SEE THE MATH.

SO, SO WHAT ARE THE FOCUS AREAS? SO WE KIND OF STRUCTURED THIS THING THAT IF, IF WE HAVE THESE PROBLEMS, THEN WHAT, THEN WHAT ARE THE SOLUTIONS AND WHAT ARE THE SPECIFIC RECOMMENDATIONS? AND THEN WHO AND HOW.

UM, AND SO THIS IS HARD FOR YOU ALL TO READ, BUT I, SO I WILL READ THEM.

SO IF GARLAND IS LARGELY BUILT OUT, IF PROPERTY TAX GROWTH AS A KEY REVENUE SOURCE FOR THE CITY IS GONNA BE IMPACTED BY STATE LAW.

IF THE DALLAS REGION IS INCREASINGLY BEING DRIVEN BY TECH COMPANIES IN ADVANCED MANUFACTURING NEEDING A DIFFERENT TALENT MIX, IF GARLAND HAS A MIXED IMAGE BASED ON ITS INDUSTRIAL MIX AND PHYSICAL APPEARANCE, IF GARLAND'S PRIMARY VALUE PROPOSITION FOR ATTRACTING NEW RESIDENTS HAS BEEN HOUSING AFFORDABILITY.

AND IF GARLAND'S DEMOGRAPHICS IMPACT THE PERCEPTION OF ITS ABILITY TO SUPPORT CERTAIN TYPES OF RETAIL AND AMENITY TO DEVELOP BASICALLY MEANING THE INCOMES.

IF YOU BELIEVE THOSE THINGS AND THERE'S A LOT OF EVIDENCE THAT THERE'S A LOT OF FACTS BEHIND THOSE, THEN WHAT DO WE DO ABOUT THEM? SO ONE OF THEM IS WE NEED TO DRIVE MORE SALES TAX INTO THE COMMUNITY BY CREATING AND SUPPORTING AMENITIES.

UM, AND THAT PROMOTE GARLAND AS A DESTINATION.

AND THAT IS BECAUSE THE SALES TAX IS NOT SUBJECT TO THE PROPERTY TAX CAP THAT'S BEING PUT IN PLACE.

WE NEED TO CONTINUE TO SUPPORT AND RETAIN, UH, AND THE EXPANSION OF THE CITY'S KEY HIGH VALUE PROPERTY TAX BASE.

YOU NEED TO PROMOTE AND ENCOURAGE REDEVELOPMENT OF UNDERUTILIZED AND LOW VALUE PARCELS ACROSS THE CITY BECAUSE YOU ARE LANDLOCKED.

UM, YOU NEED TO WORK ON THE IMAGE AND THE PERCEPTION OF THE CITY.

YOU HAVE A LOT OF ENTREPRENEURIAL ENERGY.

SO THINKING ABOUT WHAT THAT SMALL BUSINESS PROGRAM MIGHT LOOK LIKE, THE LIVABILITY OF THE CITY, WHICH IS, UH, VALUE FOR MONEY ON HOUSING OPTIONS AND HIGH QUALITY OF LIFE NEIGHBORHOODS.

AND THEN ALSO MAKING SURE THAT GARLAND'S RESIDENTS, EVEN THOUGH A LOT OF THEM WORK OUTSIDE, ARE ABLE TO COMPETE IN THE EVOLVING REGIONAL ECONOMY BECAUSE IT IS TRANSFORMING, AS YOU SAW FROM THE EARLIER DATA, WHAT'S TAKING PLACE.

SO THEN WHAT ARE OUR RECOMMENDATIONS? UM, SO WE LINED UP OUR RECOMMENDATIONS TO THOSE THEN STATEMENTS.

AND OUR FIRST ONE IS SUPPORTING THE AMENITIES FOR GARLAND AS A DESTINATION, DAYTIME ITEM, ET CETERA.

UM, AND BASICALLY HOW WE STRUCTURED THIS IS CREATED DESTINATION.

A LITTLE BIT OF EXPLANATION.

WHAT ARE SOME OPTIONS, UM, AND, AND WHERE ARE THERE POTENTIAL AREAS OF OPPORTUNITIES? SO IN THIS CASE OF THE DESTINATION, UH, AND THIS IS REALLY FOCUSED ON NON-LOCAL SALES TAX GENERATION.

SO THIS MEANS PEOPLE WHO ARE NOT RESIDENTS HERE, BUT BRINGING PEOPLE FROM OUTSIDE IN.

UM, SO STADIUM MEETING SPACE, INDOOR WATERPARK, ESPORTS ARENA, A RANGE OF DIFFERENT THINGS CAME UP IN THE OUR CONVERSATIONS, UH, WITH STAKEHOLDERS.

UH, YOU DO WANT TO THINK ABOUT LAND ASSEMBLAGE, EXISTING DEVELOPMENT, REDEVELOPMENT OPTIONS.

AND WE THINK THERE ARE AREAS OF OPPORTUNITY OR HARBOR POINT, FIRE WHEEL, SOUTH GARLAND, SHILOH, AND UH, DOWNTOWN.

UM, AND YOU NEED TO BEGIN THINKING ABOUT, UH, MORE HIGH QUALITY HOTELS, PARTICULARLY ALONG THE HIGHWAY

[00:35:01]

CORRIDORS AND POTENTIALLY SOME, A BOUTIQUE HOTEL DOWNTOWN.

THERE ARE A LOT OF REALLY, REALLY GOOD MODELS NOW OF SMALL BOUTIQUE HOTELS THAT ARE IN THAT 20 ROOM RANGE THAT HAVE FIGURED OUT HOW TO, HOW TO BE HIGH.

UM, THEY'RE INTERESTING WITHOUT A LOT OF COST STRUCTURE TO THEM CUZ THEY, THEY MAY HAVE A RESTAURANT THAT'S SEPARATE FROM THE OPERATIONAL HOTEL AND ET CETERA, ET CETERA.

THE ENTREPRENEURIAL ENERGY.

UM, WE NEED TO THINK ABOUT EXPLORING OPTIONS FOR MIXED SPACE FOR ENTREPRENEURS.

SO SPACES THAT ARE SUPPORTIVE OF MAKERS AND FOOD ENTREPRENEURS.

YOU DO HAVE A FOOD ENTREPRENEURIAL GROUP.

UM, THE GARLAND FOODIE SITE IS REALLY SUPER INTERESTING IN THAT REGARD, UH, BEGINNING THINKING ABOUT POPUP AND EVENT ACTIVATIONS.

AND THE REASON WHY THIS IS BECAUSE THIS IS A LOWER RISK WAY FOR PEOPLE TO GIVE IT A TRY.

IT'S A, IT'S A LESS RISKY FOR THE LANDLORD AND IT'S LESS RISKY FOR THE POTENTIAL TENANT AND TO SEE IF IT ACTUALLY WORKS.

AND LOOKING AT CO-WORKING THIRD SPACES AT LIBRARIES FOR THIS PROFESSIONAL COHORT THAT YOU ACTUALLY HAVE HERE.

UM, AND IT MIGHT, UH, PROFESSIONALS THAT MIGHT HERE JUST TO GIVE THEM A PLACE TO BE THAT'S NOT IN, IN, IN THE HOME.

UM, RIGHT NOW FOR SOME OF THAT, FOR DEPENDING ON WHAT YOU WERE LOOKING FOR, YOU, YOU'D HAVE TO GO TO RICHARDSON.

UM, FOR THE MOST PART, UH, THE HYBRID BUSINESS MODEL.

BEGIN THINKING ABOUT A ZONING USE FLEXIBILITY TO ACCOMMODATE THEM.

THE, THE PLANNING STAFF IS WORKING THROUGH THAT AND, AND HAS DONE THAT.

BUT, UM, WE WOULD CONTINUE TO ENCOURAGE THAT.

UH, AN INTERIOR IMPROVEMENT PROGRAM.

UM, SO THAT'S, SO THERE COULD BE BASE TENANT IMPROVEMENTS, UH, ALL THE WAY UP TO MAJOR INFRASTRUCTURE ENHANCEMENTS.

AND WE WOULD TIE ANY, IF YOU WERE TO, DEPENDING UPON HOW YOU WERE TO DO THIS, WE WOULD TIE IT TO THE BUILDING, NOT TO THE OWNER OF THE BUILDING BECAUSE SOME OF THESE THINGS LIKE BLACK PIPE FIRE SUPPRESSION, STAY WITH THE PROPERTY REGARDLESS OF WHO THE OWNER IS.

UM, AND THEN DEVELOP AN EDUCATION NETWORKING PROGRAM AND THEN BEGIN THINKING ABOUT COOPERATIVE MARKETING SUPPORT, UH, BUY BA AN ADVERTISING BUYING BANK, ET CETERA.

UH, THE HIGH VALUE INDUSTRIAL AND COMMERCIAL PROPERTY TAX BASE.

UM, SO WE THINK THERE IS A NUMBER OF THINGS THAT NEED TO BE DONE IN THE INDUSTRIAL DISTRICT, WHICH IS, UH, BEGIN FIGURING OUT HOW TO BEAUTIFY, PUT IN SOME FIGURE OUT WHERE YOU CAN, IT'S NOT GONNA BE EASY, BUT FIGURING OUT WHERE YOU CAN'T PUT IN GREEN SPACE AND AMENITIES AND POTENTIALLY WALKING TRAILS FOR PEOPLE TO GET OUT.

UH, PARTICULARLY AS THEY BECOME MORE AND MORE TECH, THERE'S MORE AND MORE TECHNICIANS AND ENGINEERS THAN THERE ARE PRODUCTION WORKERS PER SE.

UM, IS THERE AN OPTION FOR MOVING AND CREATING TRUCK STAGING AND PARKING? AND WE'RE NOT TALKING ABOUT A TRUCK STOP.

WE'RE TALKING ABOUT SOMETHING LIKE WHAT YOU WOULD DO IN AN INLAND PORT MODEL.

WE HAVE EXAMPLES OF THEM WHERE THEY LITTLE GO OFF, THEY'RE HOOKED UP, THEY'RE, THEY'RE RUNNING, THEY'RE HOOKED UP TO A THING THAT ACTUALLY TAKES THE AIR CAPTURE THAT ACTUALLY CAPTURES THE DIESEL EXI EMISSIONS.

THEY SIT THERE AND WAIT TILL THEY'RE CALLED AND THEY'RE CALLED IN AND THEY COME IN AND THEY GO AND DO IT.

WHERE YOU COULD DO THAT.

IT'S AN OPEN QUESTION, BUT THERE ARE WAYS TO HANDLE THAT.

AND IT ALSO POTENTIALLY IS SOMETHING THAT COULD BE DONE WITH THE REGION ON THE, THROUGH A TRANSPORTATION TYPE OF AGREEMENT, AN AIR AIR QUALITY AGREEMENT, UM, STORM WATER FLOOD MANAGEMENT ISSUES, INCLUDING SOME DISTRICT-WIDE SOLUTIONS.

THERE'S A NUMBER OF PEOPLE WHO, WHO ARE DOING THAT NOW AS OPPOSED TO PUTTING ALL THE ONUS ONTO THE BUSINESSES THEMSELVES, PARTICULARLY GIVEN HOW CONSTRAINED THEY ALREADY ARE WITH LAND.

AND THEN WE THINK YOU MIGHT WANNA THINK ABOUT CREATING A SPECIAL DISTRICT TO HELP THEM MANAGE AND MAINTAIN ALL OF THESE DIFFERENT THINGS.

UH, IT IS, THEY, THEY DO EXIST.

MILWAUKEE HAS AN EXAMPLE, HAS NINE OF THEM THAT ARE ONLY FOR INDUSTRIAL AREAS.

UM, THE BROWNFIELD'S POLICY PROGRAM, UH, BASICALLY LOOKING AT SOME TYPE OF, UH, FEE, UH, WORKING WITH, UH, THE TEXAS, UH, QUAL COMMISSION FOR ENVIRONMENTAL QUALITY EPA TO BEGIN LOOKING AT GRANT FUNDING.

THAT IS SOMETHING THAT'S VERY SPECIALIZED.

YOU ARE GOING TO BE, HAVE BROWN FIELDS IF YOU'RE GONNA DO SOME REDEVELOPMENT.

SO YOU NEED TO BEGIN THINKING ABOUT HOW DO YOU GET MONEY, HOW DO YOU GET THE EXPERTISE TO DO THAT? A TOP 100 BUSINESS OUTREACH PROGRAM, TARGETED SECTOR MARKETING.

UM, SO THERE ARE RESOURCES AT THE, THERE ARE PEOPLE IN THE DALLAS REGIONAL CHAMBER, THERE ARE MAJOR BROKERAGE FIRMS THAT, UM, GET LEADS ON BUSINESSES THAT ARE NOT NECESSARILY OF INTEREST BECAUSE THEY'RE NOT NECESSARILY BIG ENOUGH THAT MAYBE GARLAND FITS.

AND JUST MAKING SURE THAT YOU'RE IN THAT KIND OF COMMUNICATION NETWORK IS SOMETHING THAT MAKES SENSE TO US.

UM, AND LOOKING AT, UM, SOME INDUSTRIAL MARKETS WHERE YOU HAVE, THAT ARE EMERGING HERE SUCH AS, UH, THAT DON'T NEED A TON OF SPACE SUCH AS HYDROPONICS OR SOME OF THE B SOME OF THE BIOTECH STUFF THAT'S STARTING TO HAPPEN IN BY UT SOUTHWEST, THAT AS THEY MOVE OUT OF THOSE LABS, THEY'VE GOTTA GO SOMEWHERE.

THEY NEED INDUSTRIAL SPACE.

YOU HAVE A LOT OF SMALL INDUSTRIAL SPACE.

UM, SO THE CD REDEVELOPMENT, THE NEXT ONE IS THAT AT SOME POINT SOON I THINK YOU'RE GONNA DO A BE POTENTIALLY DOING A COMP PLAN UPDATE.

UM, WE THINK YOU NEED TO MAKE SURE THAT SOME OF THE THINGS THAT WE'RE TALKING ABOUT GETS REFLECTED IN THE COMP PLAN, UH,

[00:40:02]

CONTINUE TO DO WHAT YOU GUYS HAVE ALREADY DONE.

AND YOU REALLY ARE A REGIONAL LEADER IN THIS AREA OF A CITY LAND ASSEMBLY AND LAND PREP PROGRAM.

YOU MAY WANNA BEGIN THINKING ABOUT DOING MORE PREP WORK, BUT DEFINITELY DON'T STOP THE LAND ASSEMBLY.

UM, THEN THERE'S MARKET SPECIFIC OPPORTUNITIES, WHICH IS BASICALLY BLOCKING AND TACKLING A SITE SELECTION.

UH, THE OTHER THING THAT I WOULD ENCOURAGE, BECAUSE YOU DO NOT HAVE AN INFINITE AMOUNT OF LAND AND, AND BECAUSE THIS IS TEXAS, YOU'LL UNDERSTAND WHAT I MEAN BY THIS.

IF YOU THINK ABOUT YOUR CELL, IF YOU THINK ABOUT YOUR ROLE AND PLANNING'S ROLE IN ECONOMIC DEVELOPMENT, YOU ARE STEWARDS OF WHAT LAND YOU HAVE.

AND SO IN ESSENCE, FROM AN ECONOMIC DEVELOPMENT AND A BUSINESS MODEL PERSPECTIVE OF HOW YOU GENERATE REVENUE FOR THE CITY, YOU ARE ESSENTIALLY MANAGING A NATURAL RESOURCES TO BUSINESS THAT IS RUN OFF OF RES THAT'S OFF.

AND IF YOU DEPLETE YOUR RESERVES, YOU HAVE NO BUSINESS AFTERWARDS, RIGHT? SO WHETHER IT'S TIMBER, MINERAL RIGHTS, OIL, WHATEVER IT IS, YOU ARE IN THAT SAME THING.

IT JUST HAPPENS TO BE LAND THAT IS FOR JOBS OR LAND THAT IS FOR TAX CREATION, WHICH MEANS YOU DON'T HAVE TO SAY YES TO EVERYTHING, BECAUSE IF YOU SAY YES TO THE WRONG THING, YOU'RE NOT GETTING IT BACK AND NOT FOR A REALLY LONG TIME, PARTICULARLY ON LAND THAT YOU OWN.

SO WE WOULD ENUR, IT'S VERY HARD.

I GET THAT BRIGHT AND SHINY AND NEW IS ALWAYS, EVERYBODY LOVES THAT.

THEY WON A RIBBON CUTTING.

I'VE WORKED FOR TWO GOVERNORS AND ONE CONGRESSMAN, I I UNDERSTAND ALL THAT STUFF, BUT YOU ALSO DON'T HAVE, YOU'RE NOT SOME OF THE OTHER CITIES IN NORTH TEXAS CLOSER TO OKLAHOMA THAT CAN JUST GO AND GO AND GO AND GO.

YOU CAN'T DO THAT.

AND SO YOU ARE NOW AT THAT POINT IN TIME, PARTICULARLY IF YOU'RE GONNA SPEND MONEY PULLING LAND TOGETHER, CLEANING THE LAND UP, GETTING IT READY FOR DEVELOPMENT, THAT YOU NEED TO BE SMART ABOUT WHAT HAPPENS WITH THAT.

YOU NEED TO HUSBAND THAT LAND AND MANAGE THAT WHAT THAT DISPOSITION AND THEN BEGINNING REALLY ENCOURAGING, UM, WALKABLE MIXED USE DEVELOPMENT.

UM, YOU HAVE A BUNCH OF DIFFERENT NODES ACROSS THE CITY THAT CAN KIND OF FIT.

YOU HAVE BECAUSE OF YOU'RE AN OLDER SUBURB, YOU ACTUALLY HAVE, YOU HAVE SIDEWALKS IN PLACES, YOU HAVE STREET TREES, YOU HAVE NEIGHBORHOODS, YOU HAVE BLOCKS AND COUPLE PLACES, NOT EVERYWHERE, BUT IN SOME PLACES.

AND YOU SHOULD BE REALLY FIGURING OUT HOW TO BUILD ON THOSE.

UH, THE PERCEPTION.

THERE'S A WHOLE SERIES OF THINGS, THINGS YOU GUYS ARE ALREADY WORKING ON, PHYSICAL APPEARANCE OF THE GATEWAYS.

UH, ONE OF THE THINGS THAT I FOUND REALLY INTERESTING, ONE OF MY FIRST DRIVES HERE WAS I DIDN'T REALIZE THE NUMBER OF PARKS THAT YOU HAD BECAUSE IT WASN'T CLEAR THAT THEY WERE PARKS AND TRAILS AND OTHER THINGS.

AND WE WOULD, WE WOULD FLAG THEM AND IN THE SAME WAY, LIKE WHAT WE TALKED ABOUT IN THE MEDICAL DISTRICT PLAN, TAKE THE ASSETS YOU HAVE LIKE DUCK CREEK AND SOME OTHER THINGS AND REALLY PULL THEM OUT AND MAKE THEM REAL AMENITIES FOR THE CITY.

UH, COORDINATE THE NEIGHBORHOOD VITALITY.

IT'S KIND OF SCATTERED IN DIFFERENT PLACES.

UH, WORK WITH THE CHAMBER, UH, TO DO SOME KIND OF BUSINESS BASED BEAUTIFICATION CAMPAIGN WITH SOME RECOGNITION.

THINK ABOUT PUBLIC ART.

UM, AND OBVIOUSLY, YOU KNOW, YOU GOTTA WORK THE PR STUFF.

UH, AND THE NEXT TWO ARE WORKING THE PR PIECES, WHICH IS THE IMAGE INITIATIVE THAT YOU GUYS HAVE FUNDED IN THE PAST AND MAKING SURE THAT YOU ARE DOING ACCESS TO KEY INFLUENCERS AND DECISION MAKERS.

AND WE WOULD GIVEN THE A ERA THAT WE LIVE IN, IT ALSO INCLUDES BLOGGERS, IT INCLUDES TIKTOK PEOPLE, IT INCLUDES A WHOLE BUNCH OF DIFFERENT PEOPLE THAT YOU WOULD NEVER HAVE THOUGHT OF 10 YEARS AGO, FOR SURE.

UM, AND THEN THERE'S SOME PRO SCHOOL STUFF, WHICH IS THE MAKING SURE THAT, UH, THE PARTNERSHIP BETWEEN ECONOMIC DEVELOPMENT AND THE GE AND, AND THE SCHOOL DISTRICT IS STRONG LOOKING, WORKING WITH DALLAS COLLEGE ABOUT IN INCREASING THE PROGRAMMING AND PROFILE HERE.

UM, AND JUST MAINTAINING THE WORKING RELATIONSHIP THAT YOU HAVE NOW WITH BUSINESSES IN THE WORKFORCE.

ISSUES ON THE HIGH VALUE FOR MONEY, HOUSING OPTIONS AND QUALITY OF LIFE NEIGHBORHOODS.

OUR RECOMMENDATIONS ARE THAT THERE IS A HOUSING ANALYSIS EITHER HAS ALREADY STARTED OR IS ABOUT TO START, TAKE THAT SERIOUSLY.

UM, BECAUSE HOUSING IS THE KEY TO THIS.

IF YOU SEE THE WAY THE DALLAS ECONOMY IS MOVING AND THE DALLAS ECONOMY IS MOVING TOWARDS KNOWLEDGE AND TALENT AND THEY'RE GONNA HAVE CHOICES ABOUT WHERE THEY WANNA LIVE, UM, AND, UH, YOU HAVE SOME REDEVELOPMENT OPPORTUNITIES AND MAKE SURE THAT YOU THINK ABOUT THOSE REDEVELOPMENT OPPORTUNITIES IN THE CONTEXT OF HOW THEY CAN ACTUALLY DRIVE AND INCREASE THE VALUE OF THE NEIGHBORHOODS AND MAKE THE NEIGHBORHOODS MORE LIVABLE.

WE WOULD, AND IT'S GOING TO NOT BE CHEAP, BUT YOU HAVE A LOT OF THEM, AND I YOU ALREADY KNOW THIS, WE WOULD FIGURE OUT A STRATEGY TO ACQUIRE SLOWLY SOME OF THE LOW QUALITY MULTIFAMILY HOUSING COMPLEXES THAT ADOPT THE CITY.

UM, IT'S IN PROBABLY EVERYBODY'S INTEREST TO DO THAT.

PARK MAINTENANCE GOES WITHOUT SAYING, TRAIL DEVELOPMENT GOES WITHOUT SAYING, AS WE TALKED ABOUT BEFORE, ABOUT BUILDING OUT YOUR PARKS.

AND WE WOULD DO IS, UH, CREATE A NEIGHBORHOOD AMENITIES REDEVELOPMENT PROGRAM.

YOU

[00:45:01]

HAVE A BUNCH OF DIFFERENT PROGRAMS THAT ARE KIND OF ORGANIZED THIS WAY, BUT THEY'RE NOT KIND OF ORGANIZED AS A NEIGHBORHOOD LEVEL KIND OF LET'S GO DO IT TOGETHER KIND OF THING.

IT THEY'RE DONE IN, THEY'RE DONE SEPARATELY AND, AND NOT NECESSARILY COORDINATED.

SO WE WOULD ENCOURAGE YOU DO THAT AS WELL.

UM, THE, UH, ORGANIZATIONAL CAPACITY, UH, JUST THE, SHOULDN'T HAVE THE YELLOW OR THE QUESTION MARK, BUT SOMETHING GOT MIXED UP IN HERE.

SO WE THINK YOU NEED SOMEBODY WHO'S IN CHARGE OF PLACING A MANY DEVELOPMENT.

THAT IS WHERE THE FUTURE IS.

YOU, AS WE SAID, YOU DON'T HAVE SOMEBODY WHO, WHO DOES THAT.

UM, THE, WE WOULD REALIGN SOME OF THE EXISTING FUNCTIONS.

SO FOR EX EXAMPLE, I I WOULD SAY THAT I THINK AT, GIVEN WHERE IT IS THAT DOWNTOWN BELONGS AS PART OF ECONOMIC DEVELOPMENT NOW, UM, WE WOULD THINK ABOUT TWO SPECIAL DISTRICTS, ONE FOR DOWNTOWN AND ONE IN THE INDUSTRIAL DISTRICT.

THE INDUSTRIAL DISTRICT IS PROBABLY MORE READY THAN THE DOWNTOWN IS JUST GIVEN THE, THE MATH OF THE DOWNTOWN AT THE MOMENT.

BUT AT SOME POINT THAT WILL CHANGE.

UM, AND THERE JUST NEEDS TO BE VERY CLEAR DELINEATION OF ROLES BETWEEN THE CHAMBER ECONOMIC DEVELOPMENT AND TOURISM IN THE AREAS OF RETENTION, ATTRACTION, LOCAL BUSINESS SUPPORT, NETWORK NETWORKING, AND IMAGE.

THE, THEY ALL DO PIECES OF IT AND IT'S NOT THEY ALL, IT'S IT'S ALL THEIR JOB AND IT'S ALSO SOMEBODY ELSE'S JOB.

SO JUST GET THAT CLEANED UP AND THAT'S IT.

IS THAT SLOW ENOUGH? IS THAT OKAY? I FEEL LIKE WE SHOULD ALL TAKE A DEEP BREATH AND MAYBE IMAGINE IF I'D GONE REALLY SLOW.

.

ALL RIGHT, WELL, THANK YOU.

I KNOW THAT, I MEAN, YOU HAVE GIVEN US A TREMENDOUS AMOUNT OF INFORMATION IN A VERY SHORT TIME, BUT OBVIOUSLY WE HAVE BEEN WORKING ON THIS.

I CAN'T EVEN REMEMBER WHEN THE INTERVIEWS STARTED AND THE SURVEYS AND ALL THAT.

I MEAN, IT'S, IT'S BEEN A SIGNIFICANT AMOUNT OF TIME TO BRING ALL OF THIS TOGETHER FOR THIS, UH, FOR THIS PRESENTATION.

SO THANK YOU.

ALL RIGHT.

WE WILL GET STARTED WITH MAYOR PRO 10 MORRIS.

THANK YOU MAYOR.

AND THIS WILL BE QUICK.

UM, COULD YOU, UH, SEND TO ALL OF US OR, OR JUST HAVE IT PUT IN BOX, THE FULL 65 PAGE REPORT THAT YOU REFERENCED SO THAT WE CAN, AT OUR LEISURE GO THROUGH ALL THOSE DETAILS? YEAH, WHAT WE'RE DOING IS WE'RE ACTUALLY DOING, TURNING IT INTO A FINAL REPORT.

IT'S BASICALLY A BRIEFING DECK, UM, AT THIS POINT, BUT IT DOES, SO IT DOESN'T HAVE ALL OF, UH, EXPLANATION TEXT IN IT, BUT IT'S, I'M, I DON'T HAVE A PROBLEM WITH IT.

SO IT'S LIKE THIS.

YEAH.

OKAY.

WE WOULD JUST LIKE TO LOOK AT IT IF WE COULD.

YEAH.

THANKS.

THANKS MAYOR.

SO, SO THE 65 IS GOING TO BE BOILED DOWN, IS THAT WHAT I'M UNDER TURNING THE 65 INTO AN ACTUAL? IT'S RIGHT NOW IT'S, IT'S, I HAVE IT WITH ME.

IT'S A, IT'S OKAY.

OKAY.

I WAS POWERPOINT.

ALL RIGHT.

MOSTLY POWERPOINT.

WE'RE TURNING IT INTO ACTUALLY LIKE SENTENCES AND PARAGRAPHS.

OKAY, VERY GOOD.

OKAY.

BUT IT'S NOT GOING TO BE WAR IN PEACE EITHER, , SO, CAUSE WE'RE NOT PAID BY THE WORD, SO .

ALL RIGHT.

CUSTOMER LUCK.

UM, HAVE YOU RESEARCHED THE GARLAND ENVISION PLAN THOROUGHLY? I'M ASSUMING YOU HAVE WHEN WE FIRST STARTED THE PROCESS? YEAH.

SO ARE THERE ANY SUGGESTIONS THAT YOU WOULD MAKE, UM, AS NOW THAT YOU HAVE THIS INFORMATION, AND DO YOU, ARE THERE ANY LIKE, EXTREME DEVIATIONS THAT YOU WOULD LIKE TO RECOGNIZE BETWEEN THE TWO? NO, I DON'T THINK THERE, I DON'T, I DON'T THINK THERE ARE.

OURS ARE MORE, UM, WHEN YOU REDO THE COMP PLAN, I THINK THERE'S SOME THINGS THAT WE'VE POINTED OUT THAT MIGHT NEED TO GET VISITED FROM A COMP PLAN PERSPECTIVE, BUT I DON'T THINK THEY'RE, THEY'RE CERTAINLY NOT THE GOAL OR THE VISIONS.

I THINK IT'S MORE ABOUT WHERE AND HOW THINGS GET ACTUALIZED.

UM, AND YOU KNOW, WE'RE A LITTLE BIT MORE SPECIFIC ABOUT THAT.

OKAY.

UM, AND WILL YOU EXPLAIN MORE ABOUT THE HYBRID BUSINESS MODEL? KIND OF GO INTO THAT A LITTLE BIT.

YEAH, SO, UM, YOU, YOU, I MEAN, AND SO THE, SO THEY'RE, THEY'RE ALL OVER THE PLACE.

SO AS AN EXAMPLE, UH, THE ONE WE USE ALL THE TIME IS THERE'S THIS LITTLE TOWN IN, ON THE OHIO RIVER, UM, CALLED GALLUS.

AND IT HAS THREE OR FOUR STORES IN IT'S DOWNTOWN.

ONE'S LIKE A LEATHER SHOP AND ONE MAKES SOMETHING ELSE.

I FORGET WHAT THEY ARE.

BUT ANYWAY, SO LIKE THE LEATHER SHOP AS AN EXAMPLE, HAS A SHOWROOM IN THE FRONT THAT'S RETAIL AND WHOLESALE IN THE MIDDLE IS WHERE THEY ACTUALLY ASSEMBLE THE BAGS, RIGHT? THEY DON'T ACTUALLY TAN THE LEATHER, THEY JUST STICK, DO THE STITCHING AND CUSTOMIZATION WORK BEHIND THAT IS WHERE THEY ACTUALLY HANDLE THE E-COMMERCE AND DISTRIBUTION.

SO WHAT'S THE BUSINESS? IS IT A RETAIL BUSINESS? IS IT A WHOLESALE BUSINESS? IS IT A MANUFACTURING BUSINESS? IT DOESN'T HURT ANYONE.

ANOTHER EXAMPLE IS A BAKERY BAKERIES THAT EVOLVE FROM, WE'RE MAKING COFFEE AND STUFF TO NOW I'VE GOT A ROASTER, NOW I'M SELLING TO REST, NOW I'M SELLING TO RESTAURANTS.

I HAVE A WHOLESALE BUSINESS.

WHAT AM I? AND SO IT'S THOSE KINDS OF HYBRIDS THAT DON'T FIT WITHIN ARE,

[00:50:01]

YOU'RE NOT, YOU'RE A BAKERY OR YOU'RE A BAKER OR YOU KNOW, OR YOU'RE JUST A, YOU'RE A CAFE.

AND IT'S THOSE KINDS OF THINGS THAT, UM, NEED AND IT'S NOT JUST, IT'S NOT A GARLAND, IT'S A NATIONWIDE PROBLEM.

UM, IS ALLOWING THESE HYBRID BUSINESS, PARTICULARLY SMALL BUSINESSES, THAT THEIR BUS, THEIR BUSINESS MODELS EVOLVE OVER TIME.

ALLOW THEM TO EVOLVE OVER TIME OR ALLOW THEM TO DIVERSIFY THEIR REVENUE.

SO ANOTHER ONE WHERE A LOT OF PLACES DON'T ALLOW IT IS A, A RETAIL SITUATION WHERE YOU MIGHT HAVE FIVE RETAILERS IN ONE SPACE BECAUSE THEY DON'T WANT TO TAKE 3000 SQUARE FEET, THEY WANNA TAKE 500 SQUARE FEET.

AND IN SOME PLACES, I DON'T, I DIDN'T GET INTO THE DETAILS HERE.

IN SOME PLACES YOU'RE NOT ALLOWED TO DO THAT CUZ IT'S ONE OCCUPATIONAL LICENSE, IT CAN'T BE THREE MM-HMM.

, YOU KNOW, SO IT'S THE, IT'S WORKING THROUGH THOSE KINDS OF EVOLVING MODELS THAT I, I THINK YOU WANT TO BE SMART ABOUT.

THE RE THE REALITY IS, GIVEN YOUR CURRENT DEMOGRAPHICS, IT'S VERY HARD TO GET BIG NATIONAL CHAIN, UH, FORMULA BUSINESSES, RIGHT? THAT'LL TAKE 5,000, 10,000 SQUARE FEET.

SO YOU'RE GONNA HAVE TO COBBLE STUFF TOGETHER THAT'S HIGH QUALITY, BUT YOU'RE GONNA HAVE TO BE FLEXIBLE TO ALLOW THAT TO WORK.

THANK YOU.

YOU'RE WELCOME.

VERY GOOD.

UH, COUNCIL MEMBER WILLIAMS. THANK YOU MAYOR.

GOOD EVENING, SIR.

THANK YOU YOU FOR THAT REPORT.

IT'S, UH, LIKE DRINKING FROM A FIRE HY UH, YOU'VE REALLY, UH, YOU'VE REALLY, UH, SHARED A LOT OF INFORMATION, BUT JUST A QUESTION AND THE FINAL REPORT, MAYBE THIS IS NOT SOMETHING THAT'S DOABLE.

UH, YOU TALKED ABOUT, WELL EVERYTHING WAS, WAS, WAS IMPORTANT, BUT THE EMPLOYMENT NUMBER OF PEOPLE WHO LIVING IN GARLAND BUT WORKED SOMEPLACE ELSE, THE OTHER ONE WAS, UH, REIMAGINE, UM, REIMAGINING OUR OLDER MULTI-FAMILY HOUSING STOCK, UM, WAS ANOTHER ONE THAT YOU TALKED AND YOU TALKED ABOUT, UH, TAKING A LOOK AT OUR BUILDING, UH, CODES OR BUILDING POLICIES, NOT JUST THE CODES BUT POLICIES, UH, AND FORTH, LOOKING AT YOUR RECOMME.

ANY RECOMMENDATIONS? WILL THE FINAL REPORT A GOOD, UH, WILL IT CONTAIN ANY NEXT STEPS OR RECOMMENDED NEXT STEPS? YES, WE'VE GOT OKAY.

THAT THANK YOU.

VERY IMMEDIATE NEXT COUPLE OF YES, YES, THAT WOULD, OKAY.

OKAY.

I APPRECIATE, APPRECIATE THAT.

AND, AND ON, ON UH, THE HOUSING, PARTICULARLY MULTI-FAMILY, YOU MET ABOUT THE PERCEPTION MM-HMM.

OF THAT, THAT THE SOUTHERN, SOUTHERN SECTOR.

YES.

AND THAT WAS PERCEPTION PROBABLY UP UNTIL SIX O'CLOCK THIS EVENING.

, UM, HOW WILL, WILL YOU HAVE SOME ADDITIONAL COMMENTS OR GUIDANCE IS NOT THE RIGHT WORD, BUT THOUGHTS ON HOW WE CAN BETTER ADDRESS THAT? BECAUSE A LARGE PART OF IT IN OUR CITY IS PERCEPTION.

MM-HMM.

.

SO WILL YOU HAVE, WILL YOUR FINAL REPORT INCLUDE SOME OF THE THINGS TO ADDRESS? AND WE TALKED ABOUT SOME OF THIS IN THE ONE-ON-ONE INTERVIEW.

HOW WE CAN, UH, FUTURE COUNCIL CAN, CAN ADDRESS THE PERCEPTION OF THINGS BECAUSE IT, IT, IT DOES FORM A BARRIER IN A NUMBER OF ASPECTS IN, IN OUR CITY.

YEAH, WE WILL, WE WILL.

AND ONE OF THE THINGS WE ACTUALLY KIND OF STEPPED AHEAD IN TERMS OF A RECOMMENDATION IS SAY LIKE YOU JUST NEED TO FIGURE OUT HOW TO ACQUIRE ONE OR A COUPLE OF, AND REIMAGINE THEM.

UM, AND I WOULD ADD WITHIN THAT AND MAKE SURE THAT THEY STAY AFFORDABLE, BUT THEY CAN BE IMPROVED.

OKAY.

OKAY.

AND MY LAST QUESTION IS, WILL THERE BE ANY PRIORITIZATION OF YOUR RECOMMENDATIONS IN YOUR FINAL REPORT? I MEAN ALL THE RECOMMENDATIONS ARE, ARE POWERFUL AND STRONG, BUT AM I MAKING SENSE? YEAH, NO, EXACTLY.

UM, SO WHAT I WOULD DO IS THINK ABOUT THE PRIORITIZATION AND AGAIN, UM, IT DOESN'T SEEM TO WANT TO MOVE.

I WOULD THINK ABOUT THE PRIORITIZATION IN TERMS OF HOW YOU ALL THOUGHT ABOUT ALLOCATING THE BUDGET, RIGHT? SO AMENITIES, UH, REVENUE, REVENUE INCREASES, ET CETERA.

YOU ALREADY KIND OF DID LIKE THESE ARE THE THINGS THAT ARE IMPORTANT TO US AND PUT THE PRO THE THINGS, CAUSE WE ALIGNED EVERYONE TO THOSE IS TAKE THOSE IDEAS AND PUT THEM, UH, MORE TOWARDS THE FOREFRONT.

NOW THE PROBLEM IS GOING TO BE SOME OF THESE THINGS HAVE LONGER LEAD TIMES THAN OTHERS.

SO THE WAY TO THINK ABOUT IT IS, SOME OF THEM YOU CAN GET DONE IN SIX MONTHS AND SOME OF 'EM ARE GONNA TAKE SIX YEARS, BUT IF YOU DON'T START THEM TODAY, IT'S STILL GONNA TAKE SIX YEARS.

IT'S JUST, YOU KNOW, INSTEAD OF THIS YEAR, IT BEGINS NEXT YEAR, RIGHT? SO IT JUST, SO NOW IT'S SEVEN YEARS.

SO, SO, SO, SO THAT'S HOW I WOULD THINK ABOUT IT.

WE, THAT'S ONE OF THE REASONS WHY WE

[00:55:01]

WANTED TO DO THE SURVEY WAS TO GET YOU A SENSE FROM YOU ALL ABOUT WHAT THE PRIORITIES WERE AT A BROAD SCALE.

UM, AND THEN WE SAID, OKAY, HERE ARE SPECIFIC THINGS BASED UPON ALL THE THINGS THAT WE'VE LEARNED AND HEARD THAT YOU SHOULD ACT ON.

THANK YOU, SIR.

THANK YOU MAYOR.

VERY GOOD.

COUNCIL MEMBER HENDRICK.

THANK YOU MR. MAYOR, COULD YOU TAKE A MOMENT AND TALK TO A LITTLE BIT MORE ABOUT AUTOMOTIVE USES.

I KNOW IN SOME OF THE CATALYST AREAS THERE WERE FIVE AND 6%, WHICH SEEMS LIKE A SMALL PERCENTAGE, BUT ACTUALITY THE PERCEPTION IS MUCH LARGER AND ALSO IMPACT THOSE AUTOMOTIVE USES ON PROPERTY TAX PER ACRE, IF YOU KNOW THAT.

UH, OR IS THAT INCLUDED IN OTHER TYPES OF USES LIKE RETAIL AND, UH, HOLD ON A SEC.

THIS IS NOT MY WAY BACK.

NOW.

THERE, YEAH, THERE WE GO.

SO I THINK THE ISSUE ON THE AUTOMOTIVE USES IS THAT THEY'RE, TO YOUR POINT, THEY'RE NOT EVENLY DISTRIBUTED, BUT THERE ARE CERTAIN PLACES WHERE THEY ARE.

UM, AND WE DID HAVE A MAP WHERE WE HAVE A MAP WHERE WE PLOTTED EVERY ONE OF THEM IN THE CITY.

OKAY.

AND YOU CAN SEE HOW THEY'RE CLUSTERED TOGETHER.

UM, I THINK WE MIGHT HAVE SHOWED THAT IN THE MEETING.

WE MAY NOT HAVE CUZ WE, OURS WAS A LITTLE BIT, BUT UM, IF I CAN FIND IT REALLY QUICKLY, I'LL PULL IT UP.

BUT WE UM, WE DID DO THAT MAP.

I THINK IT'S A QUESTION OF WHERE THEY ARE.

UM, PARTICULARLY SINCE YOU HAVE CERTAIN CORRIDORS THAT ARE PRIORITIES FOR REDEVELOPMENT AND YOU'VE SPENT A LOT OF MONEY IN CERTAIN PLACES LIKE THE DOWNTOWN, UM, WHERE HOW YOU GET INTO THEM IS, YOU KNOW, IF YOU, THEY'RE YOU HAVE TO NAVIGATE PAST SOME THINGS AND YOU, SO YOU, SO THAT WOULD